Driving new consumer demographics to purchase.Putting growth loops aside I saw the proof in the pudding as hoolah helped merchants knock it out of the park and grow their business by: □□ Also, check out this deep-dive into AfterPay’s growth strategy by my friend David Fallarme which covers a number of other, fascinating growth levers. ![]() Let’s dig more into this as well as the other success factors for Buy Now Pay Later. Create natural growth loops in merchant and consumer acquisition.But there’s a simpler explanation than that.Īs a growth marketer at BNPL I saw that the secret sauce was the product itself: the BNPL product has inherent growth loops that help it: I would love to say that BNPL attracted the best founders and the best growth teams. Interest over time for Klarna and AfterPay over the past 5 years in the US - Google Trends So what’s the secret sauce? Whatever your opinion of Buy Now Pay Later, it’s growth has been staggering.įrom being the talk of the town with Affirm and Klarna touting massive valuations and AfterPay being acquired by Square (now, Block) for $29 billion in August 2021, there was a period of time where Buy Now Pay Later businesses were seemingly everywhere. This allowed the payment method to be deeply integrated into the customer journey, leading to our two growth loops. the CFO or CTO) and partnering closely with them. Where BNPL innovated was selling to the CMO (vs. The meteoric rise of Buy Now Pay Later has been largely driven by strong product market fit and viral growth loops in the product.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |